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Kevin Allocha (TrendsManager, Youtube) recently quoted that “There are over 48 Hours of video uploaded to Youtube every minute. Since video usage is growing exponential, businesses cannot neglect video as a viable marketing channel. Video allows businesses to create brand awareness and share remarkable content with their audience in a way that plain text can never compete. People love videos because they do not always have the patience or time to read through lengthy paragraphs of text. They would rather opt to watch a video that tells them more than words possibly could.
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Videos Get Results
While making and publishing videos may not directly bring in the money, smart businesses use video marketing as a tactic to improve consumer awareness and engagement, click-throughs, and bring traffic to their website. A study provided by Implix showed that including video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails that did not contain videos.
Videos also helps to bring in search traffic, Google and other search engines have now started ranking videos in their results pages. In this blog post, Forrester Research shares that videos have a 50 times better chance of ranking within the first page of Google for their respective keywords. Videos also increase traffic for businesses when they are shared, and with video marketing, there is always the opportunity for videos to go viral.
Video Marketing is the New-Age of Marketing
Videos are an integral part of any successful marketing mix. Cross-promoting your videos with all the other content you have, is a powerful way to strengthen the different signals you are sending to your customers. A successful video marketing campaign requires support from all your other marketing channels. Sharing videos on your Facebook and Twitter accounts; incorporating them into some of your blog posts; and including them in your next email newsletter. Complements other forms of marketing with the addition of video to increase your consumer engagement with your brand - increasing traffic to your website and generating sales for your business.
While video marketing is not a one-stop solution to fame and fortune, the power of video is undeniable. Let us show you how to create video, worth watching.